Find the optimal CRM solution

CRM for Customer Accounting: Top 24 Systems Ranked

Top CRMs for Effective Sales and Customer Management

Best

Find the optimal CRM solution

№1

LP-CRM

LP-CRM - CRM system designed for the commodity business, e-commerce and services. Automate customer, order and sales accounting, increase the efficiency of your team. All in one place!

Key Advantages

  • Understandable interface. Easy to learn to work, even without experience in similar tools.
  • Sales automation. Saving time on routine tasks, increasing profits.
  • All in one place. Manage customers, orders and payments from a single platform.
  • Reporting and analytics. Get important data to make informed decisions.

Key Characteristics

  • Customer accounting
  • Sales automation
  • User-friendly interface
  • Quick support
  • Order analytics
LP-CRM
№2

Vtiger CRM

Vtiger CRM is a single platform to manage sales, marketing and customer support. Streamline customer and order management, automate business processes, and increase your team's efficiency. All in one CRM!

Key Advantages

  • All in one place. Manage sales, marketing, and support from one Vtiger platform.
  • Clear analytics. Get reports and forecasts for informed decision-making.
  • Increased sales. Automate processes and close more deals with Vtiger.
  • Improved service. Improve customer satisfaction with fast support.

Key Characteristics

  • Customer accounting
  • Sales automation
  • Customer support
  • Marketing management
  • All in one system
Vtiger CRM
№3

Insightly

Insightly - CRM for small and medium-sized businesses with integrated project management. Automate sales, marketing, and customer support in one place. Integrations with popular services to optimize business processes.

Key Advantages

  • Effective customer management. Store all customer information in one place for better communication and personalization.
  • Sales optimization. Track deals, automate your sales funnel, and increase profits.
  • Project integration. Project management and collaboration with the team directly on the platform.
  • Analytics and reporting. Get clear reports for making informed business decisions. Insightly.

Key Characteristics

  • User-friendly interface
  • Sales automation
  • Integration with mail
  • Project management
  • Reporting and analytics
Insightly
№4

Salesforce Sales Cloud

Salesforce Sales Cloud - CRM #1 for boosting sales. Build an effective sales funnel, automate processes, and get deep analytics for your business. The perfect solution for customer and order management!

Key Advantages

  • Sales growth. Building effective funnels, lead generation and personalization of communications to maximize profits.
  • Team productivity. Optimization of workflows, information sharing and convenient task monitoring to improve efficiency.
  • Analytics and reports. In-depth data analysis, results visualization and forecasting for informed decision making.
  • Personalization. Individual approach to each client, increased loyalty and building long-term relationships.

Key Characteristics

  • Customer accounting
  • Sales automation
  • Reporting and analytics
  • Order management
  • Sales funnel
Salesforce Sales Cloud
№5

Odoo CRM

Odoo CRM - a powerful CRM module integrated into the Odoo ERP system. Effective accounting of customers, orders and sales. Automation of business processes for the growth of your business.

Key Advantages

  • All in one platform. Integrated module in Odoo ERP, managing the entire business in one place.
  • Full customer view. Keep track of interaction history, predict needs, increase loyalty.
  • User-friendly interface. Intuitive design, quick team training, instant results.
  • Sales automation. Optimize the funnel, track leads, increase order conversion.

Key Characteristics

  • Integration with ERP
  • Sales automation
  • Customer accounting
  • Reporting and analytics
  • Flexible configuration
Odoo CRM
№6

Capsule CRM

Capsule CRM - simple and intuitive CRM for managing contacts, deals, and projects. Ideal for small businesses, helps organize customer and order accounting, improve communication, and increase sales.

Key Advantages

  • Простий інтерфейс. Easy to learn and quick to start working, intuitive design.
  • Organization of contacts. All customer information in one place, convenient search and filtering.
  • Deal management. Track sales progress, plan actions and close more deals.
  • Reporting and analytics. Get important data about customers and sales for informed decision-making.

Key Characteristics

  • Простий інтерфейс
  • Облік угод/проєктів
  • Зручна CRM для малих команд
  • Інтеграція з поштою
  • Легкий старт роботи
Capsule CRM
№7

Apptivo

Apptivo - CRM system with a wide range of business applications for small and medium-sized businesses. Automate customer accounting, orders and other business processes on a single platform!

Key Advantages

  • Data centralization. All customer and deal information in one place for better control.
  • Sales automation. Optimize the sales funnel, increase conversion and profit.
  • Convenient management. Intuitive interface for quick team adaptation.
  • Complete control. Track every stage of customer interaction and improve service.

Key Characteristics

  • CRM for SMB
  • Customer accounting
  • Order management
  • Sales automation
  • Data analysis
Apptivo
№8

NetHunt CRM

NetHunt CRM - CRM system right in Gmail. Manage leads, sales funnels, and automate processes without leaving your email. Convenient customer and order tracking for your business.

Key Advantages

  • All in Gmail. Manage sales and customers without leaving your email.
  • Convenient automation. Automate sales routines for greater productivity.
  • Understandable funnel. Visualize the customer journey to increase conversion.
  • Time saving. Free up time from routine to focus on customers.

Key Characteristics

  • CRM in Gmail
  • Simple customer accounting
  • Sales automation
  • Integration with mail
  • Sales funnels
NetHunt CRM
№9

CPAshka

CPAshka - CRM system designed for efficient dropshipping. Automates accounting for dropshippers, orders and customers. Simplify business management with CPAshka!

Key Advantages

  • Accounting for dropshippers. Automatic calculation of payments and orders for each partner.
  • Orders in one place. Convenient management of all orders and clients.
  • Reporting and analytics. Analyze sales, efficiency and profit in real time.
  • Payment automation. Simplifies settlements with dropshippers, minimizing errors.

Key Characteristics

  • Customer accounting
  •  
  • Convenient order management
  •  
  • Dropshipping automation
CPAshka
№10

KeyCRM

KeyCRM is a Ukrainian CRM for managing customers and orders from all channels. Convenient communication management, warehouse and sales analytics. Optimize your business with KeyCRM!

Key Advantages

  • All channels in one. Collect orders from marketplaces, social networks and more in a single window.
  • Convenient communication. Communicate with customers instantly through any convenient channel.
  • Warehouse under control. Automate the accounting of goods and balances in the warehouse.
  • Analytics and reports. Get valuable insights for business development with analytics from KeyCRM.

Key Characteristics

  • Order tracking
  • Convenient CRM system
  • Sales automation
  • Ukrainian support
  • Business analytics
KeyCRM
№11

Binotel SmartCRM

Binotel SmartCRM - CRM for customer and order management with a 360° customer card, analytics, tasks, and integration with Binotel PBX. Optimize sales and improve service!

Key Advantages

  • 360° customer profile. The entire history of interaction in one place for personalized service.
  • Sales automation. Saving time and increasing profits by automating routine.
  • Integration with telephony. Calls directly from CRM, call recording, call analytics.
  • Convenient task planning. Control execution, distribute responsibility, don't miss important things.

Key Characteristics

  • Customer accounting
  • Sales automation
  • Integration with telephony
  • Reporting and analytics
  • Customer support
Binotel SmartCRM
№12

Keap (ex-Infusionsoft)

Keap (formerly Infusionsoft) - CRM and marketing automation designed specifically for entrepreneurs. Streamline customer and order accounting, automate routine tasks, and increase sales. All in one platform!

Key Advantages

  • Sales automation. Increase profits with automated funnels and email marketing.
  • Personalization of communication. Create a unique experience for each client, increasing loyalty.
  • Marketing optimization. Analyze data and improve campaigns for maximum efficiency.
  • All in one place. Manage customers, marketing, and sales from a single platform.

Key Characteristics

  • Sales automation
  • Contact management made easy
  • Reporting and analytics
  • 24/7 support
  • Integration with other services
Keap (ex-Infusionsoft)
№13

SugarCRM

SugarCRM - flexible open-source CRM system ideal for B2B sales. Automate business processes, improve customer interaction, and increase profits. Optimize customer and order accounting with SugarCRM!

Key Advantages

  • Open source. Full freedom to customize to business needs.
  • B2B focus. Optimized for complex sales and relationships.
  • Flexibility. Easily integrates with other tools.
  • Scalability. Grows with your business, without limits.

Key Characteristics

  • Customer accounting
  • Sales automation
  • B2B solution
  • Open source
  • Flexible configuration
SugarCRM
№14

Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales - CRM for effective sales. Integrated with other Microsoft 365 and Copilot products, it helps automate processes, analyze data and increase profits. Manage customers and orders easily!

Key Advantages

  • Integration with Microsoft 365. Collaboration with Excel, Outlook, and other Microsoft tools.
  • Copilot for sales. AI assistant improves communication and data analysis.
  • Sales optimization. Increased profits through analytics and forecasts.
  • Convenient data management. Centralized storage of customer information.

Key Characteristics

  • Sales automation
  • Integration with Microsoft 365
  • Artificial intelligence Copilot
  • Analytics and reports
  • Personalized experience
Microsoft Dynamics 365 Sales
№15

HubSpot CRM

HubSpot CRM - free CRM for customer and order management. Marketing, sales and support - all in one platform! Optimize your business today.

Key Advantages

  • Free core. Get started now at no cost! Grow your business.
  • Single platform. Everything for marketing, sales and support.
  • Automation. Free up time by automating routine.
  • Analytics. Track progress and improve strategies.

Key Characteristics

  • Free CRM
  • Customer accounting
  • Sales automation
  • Email integration
  • Deal analytics
HubSpot CRM
№16

Close

Close - CRM for sales departments, focused on effective calls and automated email newsletters. Simplify customer and order tracking, increase team performance with Close!

Key Advantages

  • Збільшення продажів. Close helps to find more leads and close deals faster, thanks to the automation of routine.
  • Потужні дзвінки. An integrated set of tools for productive calls directly from the platform.
  • Email-маркетинг. Create and send personalized email campaigns, track their effectiveness.
  • Проста інтеграція. Easily connect Close to other services you already use for better work.

Key Characteristics

  • Convenient customer accounting
  • Sales automation
  • Integration with mail
  • Online deal analytics
  • Effective calls to teams
Close
№17

amoCRM

amoCRM - CRM focused on communication through messengers. Automate sales with chat funnels, chatbots, and omnichannel dialogues. A convenient system for tracking customers and orders that integrates with your favorite messengers.

Key Advantages

  • Clear chat funnels. Visualize the customer journey and automate sales through messengers.
  • Omnichannel dialogues. Collect all requests in one window, don't lose a single customer.
  • 24/7 assistant bots. Automate answers to typical questions, unload the team.
  • Instant connection with the client. Always be in touch via customers' favorite messengers.

Key Characteristics

  • Customer accounting made easy
  • Convenient sales funnel
  • Automation of routine tasks
  • Integration with messengers
  • amoCRM: chat sales
amoCRM
№18

Less Annoying CRM

Less Annoying CRM - super simple CRM for small businesses. No extra features or complications! An ideal choice for customer and order accounting if you need simplicity and efficiency. Try LACRM today!

Key Advantages

  • Easy to use. Intuitive interface, quick training for the whole team. Simplicity is our philosophy.
  • Customer accounting. Keep all contact information in one place, no lost data.
  • Task organization. Schedule meetings, reminders, monitor task completion.
  • Clear price. Transparent cost without hidden fees, only necessary functions.

Key Characteristics

  • Simple interface
  • Convenient customer accounting
  • Easy order management
  • Quick implementation
  • Small business support
Less Annoying CRM
№19

SuiteCRM

SuiteCRM - open-source CRM providing flexible customization and extensive capabilities for managing clients and orders. An ideal solution for businesses seeking an adaptable CRM system.

Key Advantages

  • Free open-source. Complete freedom of configuration and integration without license fees.
  • Flexible customization. Adapt the platform to the unique needs of your business, not vice versa.
  • Full data control. Your data on your servers, security and confidentiality guaranteed.
  • Scalability. Grow your business without worrying about system limitations, SuiteCRM will grow with you.

Key Characteristics

  • Customer accounting
  • Order management
  • SuiteCRM customization
  • Open-source platform
  • Sales automation
SuiteCRM
№20

Creatio (Sales)

Creatio (Sales) - low-code CRM for sales automation and customer management. Optimize order tracking, build efficient processes and increase profits! The platform adapts to the needs of your business.

Key Advantages

  • Business automation. Optimize routine tasks, increase team efficiency and customer service quality.
  • Low-code/No-code. Change processes and add features without involving programmers, quickly adapt to business needs.
  • Single platform. Manage sales, marketing and service in one system, having a complete picture of the client.
  • Process automation. Customize business processes of any complexity to maximize results and profits.

Key Characteristics

  • Customer and order accounting
  • Business process automation
  • Low code - quick setup
  • Real-time analytics and reports
  • Creatio - a leader in CRM platforms
Creatio (Sales)
№21

Streak CRM

Streak CRM is a CRM system built directly into Gmail. Manage customers, deals, and orders using the familiar email interface. Custom pipelines will help you organize your work and track progress at each stage.

Key Advantages

  • All in Gmail. Manage customers and deals directly from your email without switching between windows.
  • Flexible pipelines. Customize sales stages for your unique business process.
  • Improved collaboration. Share information and work together more efficiently.
  • Simple tracking. Monitor deal progress and forecast revenue.

Key Characteristics

  • Gmail integration
  • Convenient pipelines
  • Customer accounting
  • Order management
  • Process customization
Streak CRM
№22

Agile CRM

Agile CRM - This is a CRM that unifies sales, marketing, and service in a single system. Manage customers, automate marketing, and improve support with Agile CRM!

Key Advantages

  • All in one place. Sales, marketing, and service are integrated for better team collaboration and data analysis.
  • Increased efficiency. Streamline workflows, increase sales, and improve customer service.
  • Improved communication. Complete customer history at your fingertips for personalized interaction.
  • Data analysis. Gain valuable customer insights for informed decision-making.

Key Characteristics

  • Customer management
  • Sales automation
  • Marketing integration
  • Centralized service
  • User-friendly interface
Agile CRM
№23

Zoho CRM

Zoho CRM is a cloud-based CRM system for automating sales, marketing, and customer service. Optimize customer, order, and communication accounting in a single system. Increase the efficiency of your business with Zoho CRM!

Key Advantages

  • Sales automation. Simplifies the sales funnel, increases profits and improves customer relationships.
  • Data centralization. All customer information in one place, making it easier to manage and analyze.
  • Reporting and analytics. Get valuable insights about your business and customers to make informed decisions.
  • Personalized experience. Create unique offers for each customer, increasing their loyalty.

Key Characteristics

  • Sales automation
  • Customer data centralization
  • Convenient order tracking
  • Flexible reporting and analytics
  • Zoho cloud solution
Zoho CRM
№24

Freshworks CRM (Freshsales)

Freshworks CRM (Freshsales) - CRM system with built-in telephony and email that helps automate sales. The AI assistant saves time by improving customer and order tracking to grow your business.

Key Advantages

  • Built-in telephony. Call customers directly from Freshsales, record conversations.
  • Email integration. Send and track emails, all in one place.
  • AI assistant Freddy. Predict sales and get valuable insights.
  • Sales automation. Simplify routine tasks, increase team efficiency.

Key Characteristics

  • Customer accounting
  • Sales automation
  • Built-in telephony
  • AI sales assistant
  • User-friendly interface
Freshworks CRM (Freshsales)
General table

CRM compared

# System Type of business What it can do Trial Initial cost
1LP-CRMCommodity business, e-commerce, servicesCustomers, orders, salesFree version up to 50 orders per monthfrom 9 $/month
2Vtiger CRMSmall business, medium businessSales, marketing, supportTest 15 daysfrom $15/month per user
3InsightlySmall business, medium businessCRM, project management, automation14-day testfrom $29/month per user
4Salesforce Sales CloudSales, marketing, businessCRM, automation, analytics30 day trialfrom $25/month per user
5Odoo CRMSmall, medium businessAutomation, integration, reportingOne App Free (CRM for free)from €24.90/month per user
6Capsule CRMSmall business, startupsContacts, deals, tasksFree planfrom $18/month per user
7ApptivoSmall business, CRMCRM, automation, integrationFree testfrom $15/month per user (annual payment) or $20/month monthly
8NetHunt CRMSmall business, salesIntegration with Gmail, automation, sales funnel14 day testfrom $24/month per user
9CPAshkaDropshippers, eCommerce, entrepreneursAutomation, accounting, managementFree for the first 100 leadsfrom $5/month
10KeyCRMSmall business, e-commerceClients, orders, communicationsTest 14 daysfrom $19/month
11Binotel SmartCRMSmall business, salesCustomer accounting, 360° card, PBX integration-from 399 UAH/month per employee
12Keap (ex-Infusionsoft)SMEs, entrepreneurs, startupsCRM, automation, marketingTest (free)from $159/month
13SugarCRMB2B, salesOpen source, automation, B2B salesFree testfrom $49/month per user
14Microsoft Dynamics 365 SalesSmall business, EnterpriseAutomation, analytics, integration30 day trialfrom $65/month per user
15HubSpot CRMBusiness, sales, marketingFree CRM, Automation, ReportingFree planfrom $20/month per user
16CloseSales departments, startups, SMBCalls, email newsletters, automationTest 14 daysfrom $49/month per user
17amoCRMSmall business, salesChat funnels, integration, automation14-day trialfrom $15/month per user
18Less Annoying CRMSmall business, entrepreneursSimplicity, efficiency, affordability30 day trial$19/month per user
19SuiteCRMSmall, Medium, EnterpriseFlexibility, customization, expansionOpen source software (free)from $0/month (self-hosted)
20Creatio (Sales)Small business, medium businessSales automation, customer management, low-codeFree trial accessprice on request
21Streak CRMSmall business, salesGmail integration, custom pipelines, deal managementFree planfrom $59/month per user
22Agile CRMSmall business, startupsSales, marketing, serviceFree plan (up to 10 users)from $8.99/user/month
23Zoho CRMSmall business, enterprisesSales automation, customer management, reportingFree plan (up to 3 users)from $20/month per user
24Freshworks CRM (Freshsales)Small business, salesSales automation, built-in telephony, AI assistantFree planfrom $9/month per user
Answers to Questions

Answers to Questions

? What is a customer relationship management system?
It's a tool that helps companies organize customer data and optimize sales
? What is a customer relationship management system for?
To improve customer service, automate sales processes, and increase profitability
? What functions does it usually have?
Customer data collection, contact management, marketing automation, and sales analytics
? What are the benefits of implementation?
Increased sales, improved customer communication, increased team efficiency
? How much does implementation cost?
The cost depends on the functionality, number of users, and selected tariff plan
? What factors should be considered when choosing?
Business needs, budget, integration with other tools, and ease of use
? What are some popular options?
There are many solutions, including cloud and on-premise, free and paid, with different feature sets
? Where can I find a ranking of the best solutions?
There are many reviews and ratings online that compare different systems and their capabilities